My Story

From Global Trade to Human-Centric Strategy

The Foundation: Business & Strategy

My professional journey didn’t begin in a training room; it began on the front lines of international business.

For over a decade, I navigated the fast-paced, high-stakes world of global sales and trade. As a Sales Manager at Meliora International and in coordinating international sales for Mastex, my world was driven by data, growth, and results. I managed B2B accounts, collaborated on product designs, and analyzed sales data to find new pathways to profitability and growth.

In this world, I learned that success is built on a foundation of rigorous strategy, clear-eyed focus, and an obsessive attention to detail. Every decision had a ripple effect, and every system, from logistics to client relations, had to be optimized.

The Pivot: Operations & The Customer

But numbers and strategy are only half the story. I had a deep-seated curiosity: how do you take a business from an idea on paper and turn it into a living, breathing experience?

This question led me to co-found the Pura Vida Latin Bar & Cigar Lounge.

This was my real-world MBA in service design and customer-centric operations. As a hands-on Co-Founder and Business Manager, I oversaw everything—from the initial concept and contracts to marketing, accounting, and staff training.

My passion became the customer journey. I obsessed over it. What did a guest feel the moment they walked in? How did the menu, the lighting, and the staff’s attitude combine to create an “experience”? We didn’t just sell drinks; we designed an atmosphere that drove brand recognition and loyalty in a market where so many others fail.

The Connection: The Human Element

At Pura Vida, and in all my sales roles, I saw a critical pattern emerge.

The most brilliant strategies would fail if the team was burned out or misaligned. The most perfectly designed “customer journey” would collapse at the first sign of an employee who felt unheard or unequipped.

I realized the true bottleneck—and the greatest opportunity—wasn’t in the spreadsheets. It was in the people.

This “aha!” moment became my new focus. I needed to understand the “human element” with the same rigor I had applied to business. This curiosity led me to Mahidol University to become a Facilitator in Contemplative Education and a Certified Mandala Instructor. I searched for practical, tangible tools—like art, mindfulness, and structured training—that could bridge the gap between hard business goals and the soft skills needed to achieve them.

The “Why”: My Mission

This journey is the unique blend I bring to every project and every team.

I am the bridge between the boardroom and the workshop. I’m not just a consultant who understands strategy; I’m a leader who has built a business from scratch. I’m not just a facilitator who champions “soft skills”; I’m a manager who knows those skills are the key to a healthy bottom line.

My mission is to help organizations and individuals find their flow. I understand the sales targets, the operational challenges, and the human beings who are expected to meet them.